Common Pitfalls to Avoid When Writing an ICO/STO White Paper
- July 3, 2018
- Posted by: Joshua Clow
- Category: Content Strategy, Guides
Your white paper, web copy and marketing materials are critical to the success of your ICO, telling your story and demonstrating the opportunity to potential investors. Here, we run through the most common mistakes made by ICO coordinators and how to avoid them to boost performance.