Web3 copywriting and technical content
Content for Web3 applications, DeFi protocols, blockchain infrastructure and service companies.
Crypto Copy Pros turns complex products into clear explanations for users, developers and business partners. We write white papers, technical documentation, educational articles, website copy and pitch decks.
We work with your technical and marketing teams to understand the product, check the detail and shape the message for its intended readers. Explore our content writing, documentation and pitch deck services, or see our client work.
Articles & Content Marketing
Articles, explainers, announcements, press releases and social or email content for your Web3 business. We help you turn subject-matter expertise into useful material with a clear audience, purpose and next step.
White Papers and Pitch Decks
Explain your application, protocol or infrastructure business with a clear technical white paper or pitch deck. We organise the product story, supporting evidence and key details for partners, developers and business decision-makers.
Educational & Technical Docs
Help users understand your application and developers find the information they need. We create educational content and technical documentation in collaboration with the people who know your product.
From the blog...
Content and Copywriting
Articles
Educational explainers, technical deep dives and industry articles written around your readers’ questions. We research the topic, work with your subject-matter experts and make the important details easier to understand.
Marketing Copy & PR
Website copy, product announcements, press releases, community updates and case studies. We make your message specific to the audience and check that the claims match what your business delivers.
Thought Leadership
Your team's expertise is your greatest asset. We help turn your knowledge and insights into thought-provoking content that highlights your leadership, builds credibility, and connects with your audience. From opinion pieces to trend analyses, we position you as a trusted voice in the Web3 conversation.
Strategic Content Marketing
Useful content starts with a question your audience needs answered. We help Web3 teams plan and write material for product discovery, user education, developer onboarding and partner conversations.
Our work includes explainer articles, technical deep dives, website copy, announcements and case studies. Each piece has a defined purpose and a relevant next step, such as exploring documentation, trying a product or contacting your team.
We collaborate with your technical and marketing leads so the message remains consistent with the product. See examples of our educational and technical content work.
Educating through engaging content
From an introductory article to a detailed protocol explanation, we adapt the language and level of detail to the reader. We use clear structure, relevant examples and source material from your team to explain what the product does and how it works.
Whitepapers & Documentation
Writing & Editing
Whatever stage your project is at, our team are ready to assist you. We can populate your whitepaper from scratch, or help you polish and refine existing content, offering advice and feedback on your documents along the way.
Technical Docs
Clear documentation for Web3 applications, DeFi protocols and blockchain infrastructure. We work with your team to explain mechanisms, integrations, governance and user workflows, with technical review built into the writing process.
Research & Analysis
Thorough research, fact-checking, and market analysis showcase your competitive advantages and uncover growth opportunities. We ensure your project is backed by accurate data and presented with confidence.
Explain Your Product with Clarity
A useful white paper gives readers a clear account of the problem, the architecture and the reasoning behind your approach. Supporting documentation helps users and developers take the next step.
We work with Web3 application teams, DeFi protocols, infrastructure providers and blockchain service businesses. We can develop a new document from your source material or edit an existing draft, checking terminology, structure and the distinction between current features and planned work.
Our process combines research, writing and collaboration with your technical owners. The result is material that readers can follow and your team can maintain.
Content for your blockchain project
Explain your product and help your audience take the next step
Professional Pitch Decks
Introduce your Web3 application, DeFi protocol or infrastructure business with a pitch deck built around the audience. We help you explain the problem, your approach and the evidence that supports it, whether the conversation concerns a partnership, product launch or business investment.
We organise the narrative, write the slides and speaker notes, and present technical or business information through clear layouts, charts and infographics. Animation can support the presentation where it makes the message easier to follow.
Work with us to turn your existing product knowledge and business material into a concise, coherent presentation.
PRESENTATION
We design pitch decks with both the audience and the presenter in mind. Our tailored slide animations and visual prompts ensure your delivery is smooth, engaging, and impactful.
PITCH DECK DESIGN
Our expert designers excel at creating visually striking layouts that highlight your project’s strengths. We ensure your key messages are presented clearly, concisely, and in the best possible light.
DATA-DRIVEN INSIGHTS
Backed by extensive experience and industry expertise, our researchers provide the most relevant, accurate, and compelling data to reinforce your project’s value and potential.
Bespoke whitepaper writing and blockchain copywriting
We collaborate closely with our clients to ensure every document aligns seamlessly with their project vision. Every Web3 business is unique, and we are dedicated to capturing that individuality in every piece of content we create.
Clients & Projects
Coinbase Earn
Objective
Between 2017 and 2022, Coinbase aimed to onboard new users by offering $100+ million in crypto to those who engaged with educational content on emerging DeFi and Web3 projects. Our agency led the copywriting—transforming complex technical concepts into clear, engaging scripts for a series of short video campaigns and quizzes. Over five years, we worked closely with top Web3 technical and marketing teams to break each unique asset and associated dApp or protocol down into accessible video content that appealed to both beginners and seasoned investors.
Outcome
The results were staggering: more than 26 million plays, with users earning rewards while becoming active investors. The over 60 campaigns for each coin issuer—featured on Coinbase—saw heightened exposure, and Coinbase itself captured a larger market share and higher trading volumes. Today, our content has educated and onboarded more individuals to Web3, DeFi, and cryptocurrencies than any other, ensuring Coinbase continues to lead the way for over 105 million users.
Polkadot WEF
Objective
Polkadot sought to make an unforgettable impact at the World Economic Forum by showcasing Web3’s real-world utility and their own pivotal role in shaping it. Our team provided comprehensive copy—from high-level explainers and overviews to detailed technical deep dives—across explainer videos, interactive demos, and in-person presentations. The goal: make a compelling case for Polkadot’s leading-edge innovations to an audience of influential global decision-makers.
Outcome
By translating complex Web3 concepts into digestible infographics and video content, we helped captivate 1,400 visitors and educate them on the Polkadot ecosystem. Bespoke technical content for Polkadot’s top Parachain slot owners and ecosystem projects was well received, spanning Metaverse, DID, IoT, NFTs, and supply chain. Generating more than 200,000 streams across multiple platforms, attendees left the event with a deeper appreciation for Web3 and Polkadot’s vision, solidifying the brand’s leadership in the evolving blockchain ecosystem.
Coinbase Learn
Objective
Coinbase needed a robust help center serving both novices and experienced traders. Our agency produced a wealth of clear, accessible articles for “Coinbase Learn,” spanning foundational blockchain knowledge to advanced DeFi strategies. We also mapped out educational diagrams and infographics to keep complex concepts visually engaging and easy to grasp. This approach empowered users of all skill levels to navigate the fast-paced crypto landscape with confidence.
Outcome
Coinbase Learn has become a trusted resource for new and seasoned crypto enthusiasts since its launch, hosting hundreds of in-depth articles from blockchain and crypto fundamentals, to market insights and news updates, to technical walk-through guides on how to utilise advanced trading and DeFi strategies. Regularly updated with timely market insights, Coinbase Learn continues to inform, inspire, and broaden Coinbase’s reach among diverse audiences. Connecting with readers at every level, Coinbase Learn remains a vital hub in the evolving Web3 space.
Coinbase Earn
Objective
Between 2017 and 2022, Coinbase aimed to onboard new users by offering $100+ million in crypto to those who engaged with educational content on emerging DeFi and Web3 projects. Our agency led the copywriting—transforming complex technical concepts into clear, engaging scripts for a series of short video campaigns and quizzes. Over five years, we worked closely with top Web3 technical and marketing teams to break each unique asset and associated dApp or protocol down into accessible, bite-sized content that appealed to both beginners and seasoned investors.
Outcome
The results were staggering: more than 26 million plays, with users earning rewards while becoming active investors. The over 60 campaigns for each coin issuer—featured on Coinbase—saw heightened exposure, and Coinbase itself captured a larger market share and higher trading volumes. Today, our content has educated and onboarded more individuals to Web3, DeFi, and cryptocurrencies than any other, ensuring Coinbase continues to lead the way for over 105 million users.
Polkadot WEF
Objective
Polkadot sought to make an unforgettable impact at the World Economic Forum by showcasing Web3’s real-world utility and their own pivotal role in shaping it. Our team provided comprehensive copy—from high-level explainers and overviews to detailed technical deep dives—across explainer videos, interactive demos, and in-person presentations. The goal: make a compelling case for Polkadot’s leading-edge innovations to an audience of influential global decision-makers.
Outcome
By translating complex Web3 concepts into digestible infographics and video content, we helped captivate 1,400 visitors and educate them on the Polkadot ecosystem. Bespoke technical content for Polkadot’s top Parachain slot owners and ecosystem projects was well received, spanning Metaverse, DID, IoT, NFTs, and supply chain. Generating more than 200,000 streams across multiple platforms, attendees left the event with a deeper appreciation for Web3 and Polkadot’s vision, solidifying the brand’s leadership in the evolving blockchain ecosystem.
Coinbase Learn
Objective
Coinbase needed a robust help center serving both novices and experienced traders. Our agency produced a wealth of clear, accessible articles for “Coinbase Learn,” spanning foundational blockchain knowledge to advanced DeFi strategies. We also mapped out educational diagrams and infographics to keep complex concepts visually engaging and easy to grasp. This approach empowered users of all skill levels to navigate the fast-paced crypto landscape with confidence.
Outcome
Coinbase Learn has become a trusted resource for new and seasoned crypto enthusiasts since its launch, hosting hundreds of in-depth articles from blockchain and crypto fundamentals, to market insights and news updates, to technical walk-through guides on how to utilize advanced trading and DeFi strategies. Regularly updated with timely market insights, Coinbase Learn continues to inform, inspire, and broaden Coinbase’s reach among diverse audiences. Connecting with readers at every level, Coinbase Learn remains a vital hub in the evolving Web3 space.
